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About Group a

Group a is a Belgian family-owned company, founded in 1977 by Eugène Alen. We commercialise and offer a large range of quality windows and doors in PVC, aluminium and wood via a franchising network for our two brands, Belisol and KwadrO. Group a provides a complete concept based on market needs to service and delight the private customer.

Belisol serves the Belgian, Dutch and French markets via a franchising system. Belisol windows and doors has grown into the largest doors and windows provider in Belgium and the Netherlands. In France, Belisol is also a byword for professional advice tailored precisely to your wishes, lifestyle and home.

KwadrO serves the Flemish part of Belgium via a franchising system. KwadrO was created to cover the remaining market for windows and doors, both in terms of geographic spread and market segmentation. KwadrO offers different products, appeals to another target group and presents a different image.

Both group a brands stand for sustainability, reliability and clarity. You will always receive expertise, quality and perfect service.

1977

Belisol founded by Eugène Alen

1977

First Belisol showroom opens in Brussels

1993

Start of distribution via franchising model

1994

First Belisol showroom opens in the Netherlands

2003

KwadrO is founded

2004

First Belisol showroom opens in France

2010

Group a sells a 50% stake to its competitor Atrya to conquer the French market

2015

Family Alen regains full control after buying back the 50% stake of Atrya

2017

40 years Belisol

2018

Celebration 15 years of KwadrO

2020

Belisol and KwadrO are market leaders with almost 100 points of sale in Belgium, the Netherlands and France

2021

Second generation takes over the reins at group a